SURVIVE THE MOBILEGEDDON IN TORONTO

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Imagine for a moment standing at the corner of Bay and Bloor at noon. You’ve finished your last meeting and your stomach growls. Your brain sends your stomach and then brain the push notification: hungry.  You look to your right and see the TD bank, the Gap to your left. You wonder where to eat, spend under $10 and be back at the office in 25 minutes for your next appointment. You whip out your phone and ask Siri to find you food. Millions like you are searching for a new belt, or might even need a locksmith. It doesn’t matter what you sell, as long as someone needs your service, they will always search it up.  This is the same trend that millions of Canadians identify with prior to making a purchase – a quick online search to gain awareness of what is around. Turns out that internet giant Google has different plans.

You may have heard about it, but a small businesses biggest fear has come to life.

As of April 21st, Mobilegeddon is a real thing. What actually happened (as published by Google here) is that Google’s search algorithm was shuffled (again). As over 60% of Google’s traffic has come from mobile searches, our favorite search engine decided to accommodate the majority. What it means is that websites which are mobile friendly will be ranked higher, and those which are not… Well, they’ll drop faster than Felix Baumgartner before the eyes of customers. In a nutshell, if your website is 2 years or older, chances are that it is not a responsive website.

THIS IS MR. BAUMGARTNER BREEZING THROUGH MACH 1. YOUR WEBSITE WILL DROP IN RANKINGS SO FAST, IT WILL MAKE BAUMGARTNER LOOK LIKE A POTATO.

It is not all bleak. Mobilegeddon can be seen as an opportunity. An opportunity to invest a little bit of money in your mobile presence, outrank your competitors and get better organic results. A few things you want to keep in mind is that you’re looking for a responsive website. A responsive website will resize itself to all kinds of screens, so your experience is always preserved.

Just like the meteor that hit Earth 65 million years ago, this technological doomsday is just a new beginning. The dawn of the mobile has arrived and if you are looking for a thriving business in a city as saturated as Toronto, you are going to need help. What CMS would recommend is to convert your regular website to a mobile-friendly website. To make it responsive and to make sure that all links are pointing somewhere, as this is a major ranking perquisite. While we’re at it, we’d examine your photos and make sure that they look good on different resolutions, because you don’t know whether your next customer will be looking at your website from an iPad or from a 28″ 4K monitor.

Many Canadians report to have made a purchase via a mobile device in the last month. It is highly possible that your store will be next, as long as they are aware of you. And to raise that awareness we will have to work together to find that customer, understand them and hit the spot with our targeted marketing. Remember, the market in Toronto is huge, but there are an equal amount of competitors. Do your best to get a head start.

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