Online food orders is a significant cash flow for a restaurant. Statistically, Canada has 20% of people ordering 24 hours a day, 7 days a week. Especially since the pandemic, food businesses have always catered to this customer group. Aside from third party delivery applications, an in-house platform that links customers to businesses is pivotal to improve the client experience.
A restaurant website is an intricate web of information that needs to be authentic and reflective of the actual dining experience in-person.
In order to translate this, the team had been immersed in the actual operations of the restaurant. They had studied the fast-paced industry first hand and had interviewed customers and restauranteurs alike.
Identified problems is that the current website misses opportunities to bridge customers on online ordering functions. Along with the major overhaul, corporate affairs, franchising, and catering functions are also missing on the website to aid company credibility.
Talkerstein consulting have provided Fresh Market Restaurants an entire suite of advertising support. Advancing the brand to the market and making it a staple on it’s frequent patrons. Be it print signages, corporate apparels, and digital assets, the partnership had bore fruit stemming from the company’s website.
The current branding is carried over throughout the narrative, and improved using illustrations, image development, copywriting, and eCommerce support.
John Pals / VP, Marketing & Innovation
