Lumiere is a high class pastry shop located in Ontario. They serve the community with Parisian style of bread and pastries. Talkerstein helped them bridge the community to higher levels of bread making and pastry products.
There is a congestion of bakery stores in the area of the business and they asked Talkerstein consulting to rebrand them into a stand out bakery among their competitors.
Lumière took their name from the french word that means “Light”. When chef patissier Or Dehter dreamt of creating fine French desserts, she chose a name that feels authentic, and shares light.
Transcribing such an abstract idea into concrete design directions is the challenge, and the solution, to how to stand out from the competition.
Literally reflecting on the nature of light, the direction leveraged the multi-colored nature of light and pastries. It then refracted towards print and digital media that carries the Lumière brand.
Transcribing such an abstract idea into concrete design directions is the challenge, and the solution, to how to stand out from the competition.
Talkerstein consulting provided a full suite of changes to the business. They took charge on generating the whole breadth of collateral to Lumière. They performed competitor analysis, client analysis, and empathy studies to tailor fit the direction of the brand to its patrons.
The Lumière experience is aimed at customers who value the pleasure of seeing the wonderful pastry creations as well as experiencing them on-site.
The eCommerce feature highlights the individuality of each product and how it differs from one another. The website itself is characterized by generous breathing areas to let the eyes rest after viewing each product.
The cart function is made unique by having a pick-up option since patrons also want to save time by using the said feature.
Since most of the bakeries in the vicinity uses a hard brutalist branding, Lumière set itself apart by using a classical, authentic, and relatable branding style.
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