About Us
Toronto based Fintech product.
Website www.securter.com
Securter is a fintech solution for ecommerce businesses, focusing on reducing Card Not Present (CNP) fraud. The project involved branding consultation, app QA, and market research. A significant challenge was simplifying the communication of this complex solution for an audience that may not be technologically savvy.
Securter is a fintech solution tailored for ecommerce businesses, focusing on reducing Card Not Present (CNP) fraud. The project involved branding consultation, app QA, and market research. A significant challenge was simplifying the communication of this complex solution for an audience that may not be technologically savvy.
problem statement
how the project was solved
- Branding and Communication Strategy:
Developed a clear, user-friendly branding strategy to demystify the fintech solution for an unsophisticated user base. - Quality Assurance and Market Research:
Conducted thorough QA of the app to ensure reliability and compliance, and performed market research to understand the needs and pain points of both merchants and cardholders. - Educational Approach:
Implemented an educational campaign to inform both user groups about the benefits and functionalities of Securter, focusing on its role in reducing CNP fraud.
what is special about the website
Customer Dashboard:
A key feature of the Securter website is the customer dashboard. This tool allows users to manage their accounts efficiently, enhancing user experience and engagement.
Crowdsourcing Campaign:
The website successfully hosted a crowdsourcing campaign, raising over $250,000 through a Canadian platform. This not only underscores the website’s functionality but also highlights the trust and interest in Securter’s solution.
